LET’S DEMYSTIFY – Marketing at the Bottom Of Pyramid

Marketing

  “The aspiring poor present a prodigious opportunity for the world’s wealthiest companies. But it requires a radical new approach to business strategy” [1] C.K. Prahalad in his book “The Fortune at the Bottom of the Pyramid”  highlighted the economic potential at the BOP, that over 4 billion people represent a huge market, despite their…