ONergy: Energy Access For BoP

onergy

Let there be light!! –Genesis 1:3 Even God, I bet, underestimated the task at hand. Even now, 1.2 billion people around the world live in dark. Most of this population resides in the developing and underdeveloped countries. India alone accounts for 25% of the total population without access to electricity. Poverty and lack of access to…

Path of the Social Entrepreneur – Debunking Myths

Social Entrepreneur

Have you considered starting your career at a social enterprise? Yawn! Who wants to work at NGOs? You are wrong. Do you know your role models from Richard Branson to Muhammad Yunus are all social entrepreneurs and have built great companies (not not-for-profits) that are changing the world? Many established professionals had started from running…

LET’S DEMYSTIFY – Marketing at the Bottom Of Pyramid

Marketing

  “The aspiring poor present a prodigious opportunity for the world’s wealthiest companies. But it requires a radical new approach to business strategy” [1] C.K. Prahalad in his book “The Fortune at the Bottom of the Pyramid”  highlighted the economic potential at the BOP, that over 4 billion people represent a huge market, despite their…